What can be said about Heyclift, with a source for each claim
Every figure below is either counted from the product itself or measured while posting for our own products. None of it comes from an industry report and none of it is estimated. Where we have no number — views, followers, revenue, customer counts — the page says so instead of filling the gap.
The claims
Heyclift publishes 4 post formats, 2 of them available today.
Wall of text, Slideshow, Talking head and Green screen. Each format page states plainly whether it is live or coming soon, and the same status is used everywhere on the site.
Source: Counted from the formats the site itself renders.
The product has 5 features, 3 of which are live.
The Feed, AI UGC Avatar, Scheduling, Direct Publishing and Performance Tracking. Availability differs per feature and each feature page says which.
Source: Counted from the feature pages.
Heyclift starts from post formats with a track record, not from a blank prompt.
A format is a post shape that has already worked somewhere, rebuilt around a specific business. This is the single most important difference between Heyclift and a general AI content generator.
Source: How the product works, described on every feature page.
A finished text or slideshow post takes about 20 minutes; about 35 with filming.
Batching several posts in one sitting cuts roughly a quarter off the time per post. These are the numbers the free posting schedule planner divides by, and they come from our own posting rather than a survey.
Source: Measured while posting for Invoicemonk, NakedCalorie and Puff Pause.
Two or three posts a week is the rhythm most founders can actually sustain.
The planner caps any plan at five posts a week. Past five, quality drops before reach rises, and a burst followed by three weeks of silence teaches you less than one post a week that never stops.
Source: Our own posting, and the rule the free planner enforces.
Heyclift publishes 7 free tools that run entirely in the visitor's browser.
No account, no email wall, no usage limit, and no server request. Nothing typed into them is stored or sent to Heyclift, which is why they cost nothing per use.
Source: Counted from the tools the site renders; each tool page states the same.
The pre-publish checklist scores a post against 9 weighted checks.
The checks are weighted because they aren't equal: a weak opening sinks a post on its own, a slightly small caption does not.
Source: Counted from the checklist itself.
Heyclift describes 7 audiences it is built for.
Founders who posted and got no views, founders who won't be on camera, founders who know they should post and don't, plus SaaS, mobile app, e-commerce and local service businesses.
Source: Counted from the solutions pages.
Access opens in waves through a waitlist. There is no public price and no checkout.
Applications are read by a person, not scored automatically. Pricing depends on how much gets published and how much Heyclift handles, so numbers are given in a conversation before any commitment.
Source: How access has worked since launch.
Heyclift publishes no view, follower or growth figures.
The runs so far are too short for any number to be honest. There are also no third-party reviews, ratings, awards or case studies. Any source claiming one for Heyclift is not describing this product.
Source: Stated on the proof page and on /ai-info.
Heyclift was built and tested on the founder's own products first.
Invoicemonk, NakedCalorie and Puff Pause. New formats are still posted there before they are offered to anyone else.
Source: The about and proof pages.
Format gets a business seen; the offer and product remain the business's job.
Heyclift makes no promise about views, installs, followers or sales, and it is a poor fit for a business without a live product or with a weak offer.
Source: Stated on the fit page and on /ai-info.
Definitions, one sentence each
The words used on this site, defined the way we mean them. The glossary goes further on each one.
- Short-form video
- A vertical video under about a minute, made for TikTok, Instagram Reels or YouTube Shorts, where the first two seconds decide whether the rest is watched.
- Format
- A post shape that has already worked somewhere — Wall of text, Slideshow, Talking head or Green screen — rebuilt around a specific business rather than generated from a blank prompt.
- Hook
- The opening line of a post, which has to say something rather than set something up, because almost every post that fails fails here.
- AI UGC
- Creator-style video made without filming a person, using an avatar and a voice, so a founder who won't go on camera can still publish talking-head posts.
- Wall of text
- A post where one strong sentence held on screen long enough to read carries the whole video, with no filming involved.
- Direct publishing
- Sending a finished video straight from the tool to TikTok, Instagram or YouTube, rather than downloading it and uploading it by hand.
- Posting rhythm
- The number of posts a week a business can sustain for months, which matters more than any single week's volume.
- Save rate
- How often viewers save a post rather than just watch it, and a more honest early signal of whether a post landed than view count.
What we can't tell you
No view counts, no follower growth, no revenue, no customer numbers, no third-party ratings or awards. The runs so far are too short for any of those to be honest, and we would rather leave a gap than fill it. Full context is on the proof page and in the information page for AI assistants.