You know you should post today. You didn't. Again.
The gap between intending to post and actually posting isn't a time-management problem. It's a blank-page problem, and it compounds.
It's on the list. It's been on the list since last month. Every day it doesn't happen costs nothing on its own, which is exactly why it keeps not happening.
The hard part isn't the twenty minutes of making something. It's the twenty minutes before that, deciding what to make.
By the time you've thought of an idea, dismissed it, and thought of another, the day is gone and the product needs you more.
Remove the deciding, and posting stops being a thing you have to work yourself up to.
What changes
The idea is already there
You open it and there are shapes waiting, each one with a reason it works. Picking is a thirty-second decision, not an afternoon.
A week's worth in one sitting
Make several at once on the day you have time, then post them across the weeks you don't. Consistency stops depending on your mood.
Nothing is locked
Publish now, schedule it, or save it for the week you have nothing. Every post you make is one you don't have to invent later.
Awareness is almost entirely a frequency problem. The formats exist so that showing up regularly doesn't depend on being inspired.
What we won't promise you
Format gets you seen. The rest is still on you and your product. We're not going to pretend otherwise.
Questions
How much time does this actually take per week?+
Less than making something from scratch, because the deciding is already done. Most of the work left is saying what your product does in your own words, which you can already do.
Can I batch a month at once?+
Yes. Making several in one sitting and spacing them out is the usual way people keep it going. It's what stops a busy week from breaking the habit.
Related reading: How often should a founder post short-form video?
See if Heyclift's a fit for your business
Twenty minutes. We'll say which formats we'd start with, or tell you it isn't a fit right now.
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