The words we use, and what they mean
One word per thing, on the site and inside the product. Nothing gets renamed between the page you read and the screen you log into.
Format
A shape of short-form post that already worked somewhere, rebuilt around a business.
We don't call it: template, preset, blueprint.
Post
A single finished short-form video, ready to publish.
We don't call it: asset, creative, content piece.
Objective
What a post is trying to achieve: installs, signups or awareness.
We don't call it: goal type, campaign type.
Business
The product or company a set of posts belongs to. One account can hold more than one.
We don't call it: workspace, brand profile, organisation.
Publish
Sending a finished post out to connected accounts.
We don't call it: deploy, push, distribute.
Live / Coming soon
Whether something can be used today. Every feature and format on the site carries one of these two tags, and they get reviewed rather than set once.
We don't call it: beta, in progress, planned.
Waitlist
The only way in while we're early. You join, we read every signup ourselves, and we reach out when there's a spot. Never presented as a free trial, a signup or a booking.
We don't call it: get started, sign up free, request demo, book a call.