What we've learned posting for our own products, written so you get the answer in the first paragraph.
A wall-of-text post works when one sentence does all the work. The text names a specific frustration the viewer already has, holds on screen long enough to read twice, and never explains itself. If the sentence needs a second line to make sense, the post is already too slow.
Read the articleThree to five posts a week is the range where most founders start learning something, but the honest answer is: as often as you can sustain for three months. A founder posting twice a week for twelve weeks learns more than one who posts daily for nine days and stops.
Read the articleLead with the problem, not the product. The posts that work for SaaS show a frustrating situation the viewer recognises, then show the software resolving it in a few seconds of real screen capture. Feature tours, roadmaps and funding news do not travel on these platforms.
Read the articleUsually because the good one wasn't a fluke of quality. It matched something the audience already cared about, and the next four didn't. Short-form results are spiky by design. A single post carries almost no information; the shape you repeat across twenty does.
Read the articleThree things: where a post starts, whether the output looks made rather than generated, and what the company claims. A tool that starts from a blank prompt hands you the hardest decision back. A tool promising guaranteed views is telling you something about its honesty, not its results.
Read the articleBefore you've launched, when you already post consistently and enjoy it, when you need community management rather than publishing, and when your budget is genuinely zero. In each of those cases a tool adds cost without removing the thing that's actually blocking you.
Read the articleJoin the waitlist and we'll share what we learn as we open Heyclift up.
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