Proof

We built this to grow our own products first

Three live products, what we posted for each, and what actually happened, including the parts that didn't work.

Why there are no numbers here

We're early, and the runs are short. Putting a view count or a growth percentage on this page would mean dressing up a small sample as evidence, and that's exactly the thing this site exists to avoid. When we have figures that mean something, they'll go here with the dates and the products attached. Until then, this is what we did and what we learned.

Invoicemonk

Invoicing for freelancers and small businesses.

Before: Almost nothing. A landing page, a changelog nobody read, and a plan to start posting that never turned into a post.
What we made: Screen demos, mostly. Invoicing is the kind of admin people actively resent, so the strongest posts were the ones that showed the annoying part finishing in a few seconds instead of describing the product.
What happened: Showing the work beat describing it, every time, and that finding is why green screen — reacting to something real on screen — is one of the formats we're building next. We're not publishing view or signup figures for it. The run is too short for a number to mean anything honest.
What didn't work: Talking-to-camera posts about the product did noticeably worse than showing it. Nobody wanted to hear about invoicing from a person.

NakedCalorie

Food and calorie tracking.

Before: A handful of posts made whenever there was time, with no shape in common. Some weeks four, most weeks none.
What we made: Before and after, and text-on-screen posts. The problem this product solves is visible, which is exactly the condition where two states in one cut beats an explanation.
What happened: The useful finding was about rhythm rather than reach: running one shape repeatedly made it obvious which hooks landed, in a way that a scatter of different post styles never did.
What didn't work: Long posts. Anything that needed more than a few seconds of setup lost people before the point arrived.

Puff Pause

A quit-vaping and habit-breaking app.

Before: Nothing at all for months. The product was live and the founder was the only person who knew it existed.
What we made: Faceless posts: voiceover over simple motion, and wall-of-text. Nobody wanted to be the face of a quitting app, which is precisely the constraint most founders have for less sensitive reasons.
What happened: It proved you can keep posting without ever appearing on camera, which is now one of the things this site promises. Again, no numbers here. The honest state is early, and we're tracking it in the open as we go.
What didn't work: The first hooks were too gentle. Posts only started holding attention when the opening sentence named the specific thing someone quitting actually feels.

Want the same treatment for your product?

Join the waitlist and tell us what you sell. When we reach out we'll say which of these shapes we'd start with, and whether it's worth doing yet.

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