Most tools generate content from a blank prompt. Heyclift starts from something that's already proven. Here's every format, what it's for, and whether you can use it today.
One strong sentence carries the whole post.
Text on screen, held long enough to read, over simple motion. Cheap to make and unusually good at getting saved and shared when the sentence is right. No filming, no footage, no scheduling around your own energy.
A short sequence people swipe through instead of watch.
Stills in order, each one carrying a single beat. A different rhythm from video, and often a different audience on the same platform. Works well when what you sell photographs better than it demos.
A person says the thing: you, or an AI UGC avatar.
The most-used shape in short-form: one person talking straight to the lens, with a hook in the first two seconds and one clear point. Film it yourself, or use an AI UGC avatar so the format still ships on the weeks you can't.
React to something real that already has attention.
You in front of the thing you're talking about: a post, a screenshot, a review. Borrowed context, so you spend less of the video setting up and more of it making your point.
Format gets you seen. The rest is still on you and your product. Join the waitlist and tell us what you sell; we'll say which shapes we'd start with.
Join the waitlist