For mobile apps that need installs, not impressions
Short-form for apps, where the whole job of the post is getting someone from watching to installing.
The app store is not a discovery channel unless someone already knows your name. Ads work until the numbers stop working.
You've seen apps blow up from one video and had no idea how to make that repeatable.
An install is a short journey. The post has to do the whole job in one watch.
What changes
The ask lives inside the post
The call to action is a beat in the structure, not something bolted on at the end after most people have already scrolled.
Show the moment, not the tour
One thing the app does that makes someone say "wait, what is that" beats a walkthrough of six features every time.
Vertical everywhere in one pass
The same post goes out to TikTok, Reels and Shorts rather than being uploaded three times by hand.
Formats are picked so the viewer knows what the app is and why they'd want it before the video ends, not so they visit a profile to find out.
What we won't promise you
Format gets you seen. The rest is still on you and your product. We're not going to pretend otherwise.
Questions
Can you promise installs?+
No. A good format gets the app seen by people who'd plausibly want it. Whether they install depends on your store listing, your screenshots and the app itself.
See if Heyclift's a fit for your business
Twenty minutes. We'll say which formats we'd start with, or tell you it isn't a fit right now.
Join the waitlist