For e-commerce brands that don't want to run a content studio
Short-form for physical products, where the product is visual and the competition is everyone else's product also being visual.
Everyone selling anything is posting. Standing out isn't about production quality. Plenty of rough posts outperform polished ones.
Paying a creator per video adds up quickly, and you can't tell which of them was worth it.
Physical products are the easiest thing to shoot and the hardest thing to make distinct. Structure is what makes the difference.
What changes
Before and after does the heavy lifting
When the problem you solve is visible, two states in one cut needs no explanation. That's a format, not a lucky idea.
Your own footage counts
Phone footage of the product in real use is usually better raw material than a studio shoot. The shape around it is what's missing.
Run the winners again
When a shape lands for one product, it usually lands for the next one. That's the part that compounds.
Visual products earn reach when a post is worth watching twice. Formats built to be re-watched and saved do more here than formats built to explain.
What we won't promise you
Format gets you seen. The rest is still on you and your product. We're not going to pretend otherwise.
Questions
Do I need to send you products or footage?+
Not necessarily. Existing product shots, your site, and phone footage you already have are usually enough to start with.
See if Heyclift's a fit for your business
Twenty minutes. We'll say which formats we'd start with, or tell you it isn't a fit right now.
Join the waitlist