You made the post. Now you have to upload it four times.
Post straight to TikTok, Instagram and YouTube — rolling out platform by platform, with download always available.
Join the waitlistTikTok, Reels, Shorts. Same video, same caption, four different upload flows.
Each platform wants its own aspect ratio, its own tags, its own quirks. By the third upload you've forgotten the caption you liked.
The manual work is small each time, but it adds up — and it's the easiest excuse to skip a platform entirely.
Direct Publishing sends one finished post to every connected account in a single pass.
Direct Publishing
Direct Publishing sends a finished post to your connected accounts in one pass, instead of exporting and uploading it four times. It's rolling out platform by platform as each integration clears review, and downloading the finished file always works in the meantime.
The feature we nearly cut
Publish post
Choose destinations
Instagram Reels
Ready
TikTok
Ready
YouTube Shorts
Ready
What changes
One file, every destination
Upload once and publish to TikTok, Instagram, and YouTube without exporting and re-uploading.
Download always works
If a platform isn't connected yet, you still get the finished file. Direct publishing removes a step; it isn't the only way out.
Platform-by-platform honesty
We'll show which integrations are live and which are still in review, instead of a row of logos that implies more than is true.
What we won't promise you
Platform reviews take as long as they take. We can't rush TikTok, Instagram, or YouTube, and we won't pretend otherwise.
Questions
Which platforms will be supported first?+
TikTok, Instagram, and YouTube. They'll arrive one at a time as each integration clears review.
What do I do until it's live?+
Download the finished file and post it yourself. That path never goes away.
The other features
The Feed
Scroll ready-made video ideas built from real, proven posts — accept, reject or tweak in seconds.
Coming soonAI UGC Avatar
Don't want to be on camera? Use a built-in AI avatar instead of filming yourself, or generate a custom one for your brand.
LiveScheduling
Plan ahead — queue posts and see what's ready across every platform in one place.
LivePerformance Tracking
See what's actually working for your brand over time — built in the open, no inflated or backfilled numbers.
See if Heyclift's a fit for your business
Join the waitlist and tell us what you sell. When we reach out we'll say what we'd post first, whether or not you use us to make it.
Join the waitlist