For SaaS founders with a live product nobody's found yet
Short-form for software, where the product is the proof and the screen is the most persuasive thing you have.
You shipped it. It works. The people who use it like it. There just aren't very many of them, and the ones who arrive mostly came from somewhere you can't repeat.
Content marketing advice for SaaS assumes a marketing team. You have a backlog and a support inbox.
Software has an advantage in short-form that most businesses don't: you can show the thing working.
What changes
The screen carries the post
A workflow finishing in ten seconds on camera does more than any description of it. Green screen puts you next to that footage, and slideshow walks through it frame by frame.
One product, one shape, repeated
SaaS audiences are narrow. Finding the one format that lands with yours and running it repeatedly beats spraying across five different styles.
Built on a SaaS product first
Invoicemonk is a live invoicing product we run. It's where this approach was tested before it was offered to anyone else.
Posts that show the product doing the specific thing a viewer already struggles with tend to bring people who sign up understanding what they're signing up for.
What we won't promise you
Format gets you seen. The rest is still on you and your product. We're not going to pretend otherwise.
Questions
Does short-form work for B2B software?+
It works when the problem you solve is one a person feels personally, not just professionally. Invoicing, admin, scheduling, reporting: anything someone dreads doing on a Friday afternoon translates well.
Related reading: How should a SaaS founder approach short-form video?
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