Heyclift vs hiring a social media manager
A good social media manager is genuinely valuable, and there are things a person does that a product can't: they sit in your calls, they know your customers by name, they answer comments in your voice.
They also cost considerably more than a tool, and hiring the wrong one is expensive in a way that's hard to unwind.
| Heyclift | hiring a social media manager | |
|---|---|---|
| Cost | One agreed cost, no employment overhead. | A salary or a monthly retainer, plus recruiting time. |
| Ramp-up | Starts from formats with a track record. | Weeks to learn your product and find a voice. |
| Judgement | You keep the judgement calls; we bring the shapes. | Someone else can hold the whole thing for you. |
| Community and replies | Not something we do. | A real strength of hiring a person. |
| Risk | You can stop. | A bad hire takes months to notice and to unwind. |
Choose hiring a social media manager when
- You want someone answering comments and building a community, not just publishing.
- You have the budget for a salary and the time to manage someone.
- Your marketing is broad (email, partnerships, events) and short-form is one part of a bigger job.
Choose Heyclift when
- Short-form specifically is the gap, and hiring for it feels like a large bet.
- You want to know which formats work before you hire anyone to run them.
- You'd rather keep the judgement in-house and outsource the blank page.
We'll tell you if it isn't us
Book twenty minutes. If the alternative suits you better, that's what we'll say.
Join the waitlist